A ringing phone during a Friday rush is rarely a complaint — it's usually a customer asking a question the order status page was supposed to answer already. Live order status exists specifically to take that call off the list.
What actually updates, and when
A customer's order status page reflects the same ticket state as the kitchen display covered in a day using the kitchen display system — placed, being prepared, ready, and for delivery, out for delivery once a driver has it. There's no separate manual step to update the customer; the same action that moves a ticket forward in the kitchen is what the customer sees change.
Why the honest prep time matters here
A status page is only trustworthy if the prep time behind it is realistic. See setting opening hours, capacity and prep times without overpromising — an optimistic prep time undermines the exact feature meant to reduce phone calls, because customers stop trusting a status that's consistently wrong.
Where it hands off to delivery
Once a driver has the order, status updates continue through the delivery leg too — the same driver app covered in how the driver app removes third-party courier fees is what keeps that status current rather than it going stale the moment the order leaves the kitchen.
The actual payoff
Fewer calls doesn't mean fewer questions — it means the answers arrive somewhere other than a ringing phone at the worst possible moment of service.
No setup fee, no contract, cancel any time. Nomvo is £69 a month, or £54 a month equivalent billed annually — no commission on any order.
